
It is a real source of pride for us to announce the agreement we have just signed with
Aquascutum , a historic British brand of men's and women's clothing and accessories, historically known for its
trench coat and for the patent of the Scottish lining (the
club-check ).
Founded in 1851 in London by John Emary,
the iconic trench coat brand has dressed the most diverse celebrities in its 160-year history, from
Humphrey Bogart to the
Queen Mother .
The licensing agreement includes the
production and
distribution of collections of
shirts, sweaters and polo shirts of the Aquascutum brand known and appreciated by customers all over the world, starting from the Autumn-Winter 2019/20 season.
The CEO of Alea Fashion Industries,
Claudio Onofri , said in a press release that he was “proud” of this agreement, which he defined as “capable of combining our expertise, rooted in particular in the world of shirts, with the excellent and historic quality of a prestigious brand like Aquascutum".
The distribution will take place in department stores and boutiques in Italy, the United States, Canada, Russia, France, Germany.