Book for Buyers has dedicated an interesting article to us, which tells the story of our evolution, from our birth, in the post-war period, when the young generations had the task of putting a country destroyed by the Second World War back on its feet, to the present day, the era of social media, in which we continue to offer the traditional shirt made to perfection, adding that modern touch that makes it perfect for the unconventional man.
The story of the Alea brand is worth telling because it is rich in Italian tradition, memories and the desire to get involved. It all started in the late 1940s, in the midst of the reconstruction of the country: thanks to the stimulus of the American company Singer, which offered training courses by relying on the parishes of small provincial towns, Agostino Maremonti and Spartaco Onofri, launched the challenge of creating their own company in Savignano Sul Rubicone, a symbolic place where Julius Caesar uttered the famous phrase “alea iacta est!”.
Thus, in 1952, Alea Fashion was born, which after 65 years continues to do what it does best: shirts, accepting new challenges and opening up to new markets and new trends, while maintaining the values and tradition of Made in Italy.
Read the full article here on pages 34 to 40.
Italian Shirts Made in Emilia Romagna
Book for Buyers has dedicated an interesting article to us, which tells the story of our evolution, from our birth, in the post-war period, when the young generations had the task of putting a country destroyed by the Second World War back on its feet, to the present day, the era of social media, in which we continue to offer the traditional shirt made to perfection, adding that modern touch that makes it perfect for the unconventional man.
The story of the Alea brand is worth telling because it is rich in Italian tradition, memories and the desire to get involved. It all started in the late 1940s, in the midst of the reconstruction of the country: thanks to the stimulus of the American company Singer, which offered training courses by relying on the parishes of small provincial towns, Agostino Maremonti and Spartaco Onofri, launched the challenge of creating their own company in Savignano Sul Rubicone, a symbolic place where Julius Caesar uttered the famous phrase “alea iacta est!”.
Thus, in 1952, Alea Fashion was born, which after 65 years continues to do what it does best: shirts, accepting new challenges and opening up to new markets and new trends, while maintaining the values and tradition of Made in Italy.
Read the full article here on pages 34 to 40.