ALEA FALL/WINTER 2020/2021 COLLECTION

In its FW 20/21 collection, Alea continues its research into innovative materials, details and prints, always keeping an eye on current trends. Great importance is given to the reinterpretation of the classics. Traditional patterns are reinterpreted on technical and wrinkle free fabrics, the super 120 merino wool in plain and checked patterns. The precious giza cotton opens up to trendy colors. A new entry in the collection is certified organic cotton. Clin d'oeil to current trends: the oversized shirts included in the new collection. A collection full of metropolitan inspirations for the man who wants to stand out. The new Alea shirts autumn/winter 20/21 collection is divided into two main themes: the first aims at a new interpretation of the classic Alea shirt while the second develops the latest trends of the moment. item A NEW CONCEPT OF “CLASSIC” IN MEN’S SHIRTS Solid colors, traditional prints and micro geometries are proposed on new high-performance technical and wrinkle-free fabrics. The classic men's shirt is completely renewed, comfortable and impeccable 24/7. Giza Exclusive Selection : Giza Cotton shirts are Alea's most iconic and traditional creations and a constant presence in the collections. Italian style and design and the highest quality Giza cotton for the very refined Alea shirts. Giza Seasonal : a new interpretation of classic prints in different trendy colors, a new way to present Alea Giza cotton shirts. The classic Giza cotton shirt is reinvented to be worn under a jacket or with a formal suit. Wrinklee Free : the ideal shirt for today's businessman who wants to feel comfortable 24/7. Perfect and wrinkle-free all day long. Techno Shirts : cutting-edge technology for shirts in high-performance fabric: soft on the skin, breathable, this bi-stretch fabric does not require ironing and is an excellent regulator of body temperature. Merino Shirt : the best quality and the most refined merino 120 extrafine for the new and modern Alea shirts. Merino wool has unique characteristics that only wool can have, naturally elastic, soft and breathable, it regulates body temperature in all seasons. Organic Cotton : certified organic cotton for the new shirts, show that Alea is attentive to the environment and sustainability. Stretch Fabric : stretch fabrics with contemporary prints. Last but not least… “Safety” Shirts : the new exclusive “Safety” fabric responds to the needs and expectations of consumers after the Covid emergency. The new Alea shirts focus on the Safety fabric, a lightweight quality fabric for the businessman who takes care of his style but always wants to be comfortable and safe. The special ViroBlock treatment inhibits and kills viruses and bacteria using silver ions and lasts up to 30 washes at 40° without deteriorating the quality of the fabric. ALEA SEASONAL COLLECTION The color palette ranges from the essential black, white and gray to extend to natural colors such as beige or military passing through burnt, red, orange, yellow and blue. A wide fantasy of prints completes the collection and develops the floral theme (Liberty London); stripes, tartan, patchwork, printed velvets, flannels in various weights, a revisited camouflage and the inevitable garment dyed in micro piqué. The Alea Fall-Winter 20/21 collection presents well-defined themes: Seasonal Stripes & Prints : seasonal stripes, prints, and designs for the coolest, trendiest shirts. Black & White : the most sophisticated and timeless colours for the trendiest and most refined shirts. Trendy Prints : a wide range of exclusive prints, small geometrics and floral prints including the inevitable Liberty London. Velvet Theme : fantasy prints and new designs on velvet or corduroy and the eternal “old” garment dyed. Finally a clin d'oeil to current trends: oversized shirts.