The Milan Men's Fashion shows and the Pitti in Florence have just ended. There are many new things planned for the next winter season , which will see 360-degree innovation as the protagonist:
· An increasingly close connection between online and retail , between virtual and physical, whose primary objective is to accompany the customer in an increasingly personalized purchasing experience;
· Innovation and sustainability in the materials used, the exclusion of chemical processes and the reuse of fabrics: ethical and conscious choices that more and more designers are adopting for the production of earth-friendly garments;
· Mixing masculine and feminine : brands such as Gucci and Bottega Veneta have chosen to present their men's and women's collections in a single fashion show, overturning the concept of a fashion show and loading it with new meanings.
Men's Fashion and Innovation: A Look to the Future
The Milan Men's Fashion shows and the Pitti in Florence have just ended. There are many new things planned for the next winter season , which will see 360-degree innovation as the protagonist:
· An increasingly close connection between online and retail , between virtual and physical, whose primary objective is to accompany the customer in an increasingly personalized purchasing experience;
· Innovation and sustainability in the materials used, the exclusion of chemical processes and the reuse of fabrics: ethical and conscious choices that more and more designers are adopting for the production of earth-friendly garments;
· Mixing masculine and feminine : brands such as Gucci and Bottega Veneta have chosen to present their men's and women's collections in a single fashion show, overturning the concept of a fashion show and loading it with new meanings.