Men's fashion and innovation: a look at the future

The fashion shows in Milan and the Pitti in Florence have just ended. Many new features planned for the upcoming winter season, which sees the protagonist innovation at 360 degrees: • An ever closer connection between online and retail , between virtual and physical, whose primary objective is to accompany the customer in an increasingly personalized shopping experience; • Innovation and sustainability in the materials used, the exclusion of chemical processes and the reuse of fabrics: ethical and conscious choices that more and more stylists adopt for the production of earth-friendly garments; • To mix male and female : brands like Gucci and Bottega Veneta have chosen to present their collections for men and women in a single fashion show, overturning the concept of fashion shows and loading them with new meanings.