Alea Fashion's shirt comes to life, in the SS20 collection, in a whirlwind of ultra-colored and modern prints and inspirations.
Always innovative and at the forefront of research, the stylistic staff of the brand focuses on strong colors and high-quality performances such as wrinkle free and no iron, which are the favorite of the metropolitan businessman.
Technical fabrics designed for the man who wants to be impeccable from the office to social evenings, wearing a versatile shirt that accompanies him in his everyday life.
A smart shirt concept articulated in depth to satisfy every taste.
Spring-summer is a collection full of style with an always keen eye on seasonal trends without ever forgetting the comfort of the wearer.
The proposal is divided into several parts, all joined by the great search for details: an innovative mix of colors and graphics impact.

The first line is represented by 4 well-defined themes:

  • fluorescent colors: a proposal for fluorescent checks and embroideries always in bright tones, also developed on denim and linen.
  • summer colors: a mix&match of stripes and multicolor prints
  • ethnic fashion: stripes mixed with prints and ethnic colors
  • “In blue painted blue”: jap prints in contrast with liberty fabrics, stripes, and printed linen.

This first part is the one of extreme research to keep up with the times and offer the man who wears Alea, shirts of great appeal.

The second section offers flexible shirts that are a perfect match for men's daily wear. We find models in denim, chambray with an inner cuff or inner collar in contrasting fabric.
The prints that recall the Hawaiian world and the tropical flora are trendy. A Korean model with a contrasting interior and proposals in plain, striped, checked or printed seersucker.
A ceremony model closes this part of the collection. The innovative no iron fabric is used to give a fresh and always ready to use shirt.

Finally, we find models aimed at the businessman who has no time to lose and must be impeccable 24 hours a day. After the office, a business dinner? With the proposals, no iron and wrinkle-free, the two technical fabrics used for the Alea SS20,the manager will always be perfect.
Breathable, pleatless, fresh and elegant, the shirt under the jacket will undergo a nouveau of style and quality.

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