Alea has always been committed to guaranteeing and offering an innovative product , in step with new technologies and able to satisfy the requests of the most demanding customers.

The constant search for cutting-edge fabrics and production techniques is one of the challenges that animates the work of the AFI production team every day.

The shirts produced are exclusive creations , capable of maintaining high product quality standards , without ever giving up the unmistakable Italian design that has always characterised its production.

Extreme attention is paid to the research of fabrics , in particular those of organic origin , such as cottons characterised by natural colours obtained from the extraction and processing of earth pigments, with a view to increasing attention to environmental sustainability which has immediately involved the production processes.

Furthermore, the development and adoption of the innovative “VIROBLOCK” technology , which characterizes the Safety line, allows us to obtain a product capable of meeting the highest quality standards: Alea's commitment following the pandemic was to invest even more in the use of a fabric capable of meeting customer demands, capable of combining the comfortable aspect with that of safety .

Cutting-edge manufacturing techniques allow us to masterfully combine the sartorial aspect with the high-performance aspect of the technical and wrinkle-free fabrics of Alea shirts: a mix of personality conveyed by the exclusive prints , the unique design , the typically Italian style and the unrivalled quality .

Without ever neglecting the eco-friendly aspect. Over the years, the Alea brand has acquired and strengthened a dense network of relationships with its key stakeholders .

The first-level sales force , made up of a widespread distribution of agents and promoters affiliated with the company , has allowed AFI to establish strategic partnerships for the production and exclusive brand licensing with international menswear brands such as Calvin Klein , Tommy Hilfiger Tailored , Christian Lacroix , Ungaro , Michael Kors , Carlo Pignatelli and Aquascutum .

Added to these are the consolidated relationships with the best textile manufacturing companies present on the national and international scene, the result of careful research to always offer an innovative and high- quality product.

The loyal clientele , both wholesale and retail, makes AFI an absolute protagonist and point of reference in the Italian shirt market.

By virtue of the ongoing corporate restructuring, the challenges for the future concern especially the development towards international markets , in addition to the main objective of strengthening the brand 's awareness in Italy and around the world.

This is despite the crisis that has hit the fashion sector hard in the last year, the uncertainty that characterizes this historical period and the increasingly fierce competition from competitors .

The impressive production plant and the efforts of employees and external collaborators, committed to achieving AFI 's objectives , provide the backdrop: from the administrative and creative headquarters in Savignano sul Rubicone to the two production plants .

Modern and functional work environments , where health and safety come first , with the scrupulous application of all regulations aimed at preventing accidents for workers during the performance of their activities.

A solid , shared and positive corporate culture allows those involved to live and work serenely. The great history of Alea, a family business that has always kept alive the relationship with its reference community, still makes it possible today to conceive the workplace as if it were home . The harmony and sense of family transmitted to all employees and collaborators, in addition to the teamwork carried out in these 69 years of incessant activity , allow us to still remain faithful to the entrepreneurial spirit that animated the project in 1952.