It was 1952 when in Savignano sul Rubicone, in Romagna, two young boys united by a desire gave life to an idea: to produce a shirt, the main garment of the male wardrobe, which was able to combine high quality with a sober and elegant design.
Agostino Maremonti and Spartaco Onofri will commit themselves to realizing this innovative project, which was immediately welcomed with interest by the entire community: it is thanks to the support of the latter that the first Alea laboratory will be born in the parish of Savignano, where introductory courses for the use of automatic machines, promoted by Singer, were organized.
Thus, at the end of the 1950s, the first company headquarters was born, equipped with the best production machinery available on the market: a family business that had almost 400 employees.
This allowed Alea, in the 60s, to conquer a primary role on the Italian market. A success that led, in the 70s and 80s, to a consolidation of the company, making it the number one shirt maker in Italy.
In 2007, with the entry of the new generation of entrepreneurs, Andrea Maremonti and Claudio Onofri, AFI (Alea Fashion Industries) was born, the new organizational structure of the historic Alea brand. AFI – Mission
The uniqueness of AFI lies in its undisputed experience in the field of men's shirts. The extreme attention to detail and the combination of traditional and innovative elements allow the creation of a high-quality shirt, fully respecting the typically Italian sartorial canons.
AFI – Vision
In the coming years, AFI aims to strengthen the ALEA brand on the Italian and international markets: thanks to the ongoing corporate restructuring, the aim is to improve engagement and increase awareness of the historic brand, with a view to satisfying business objectives.
AFI – Values
The strength of the company's heritage still finds space in the values underlying the AFI philosophy: creativity and innovation merge in the mark that Alea has traced in these 69 years in the field of Italian shirts.
Tradition meets modernity, making the brand competitive on the market, also thanks to the new organizational and financial structure that aims at the expansion and development of the company, so as to be able to seize the opportunities offered by the international market.
High quality materials, exclusivity of the product, extreme customization of details (from the fit to the countless possible combinations), expression of the maximum attention reserved for the customer, combined with the continuous research of new technologies and unique design make the Alea shirt a garment of indisputable value.
