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Once upon a time... Alea

Risking for a dream

It was 1952 when in Savignano sul Rubicone, in Romagna, two young boys united by a common desire gave birth to an idea: to produce a shirt, the main garment of the male wardrobe, that was able to combine high quality with a sober and elegant design.

Agostino Maremonti and Spartaco Onofri committed to carry out this innovative project, which was immediately welcomed with interest by the entire community: it is thanks to the support of the latter that, in the church of Savignano, the first Alea laboratory was born, where introductory courses for the use of automatic sewing machines were organized, promoted by Singer.

At the end of the 1950s, the first company headquarters with the best production machinery available on the market was born: a family business with almost 400 employees. This allowed Alea, in the ’60s, to reach a primary role in the Italian market. A success that led, in the ’70s and ’80s, to a consolidation of the company, making it the most important shirt factory in Italy.

In 2007, with the entry of the new generation of entrepreneurs, Andrea Maremonti and Claudio Onofri,  AFI (Alea Fashion Industries SPA) was created, the new organizational structure of the historic brand ALEA.

Alea Fashion Industries
Focus point

AFI – Mission

The uniqueness of AFI lies in its undisputed experience in the field of men’s shirts. The extreme attention to details and the mixture of traditional and innovative elements allow to create a shirt of high quality, that fully respects the typical Italian sartorial canons.

AFI – Vision

AFI aims, in the coming years, to strengthen the ALEA brand on the Italian and international markets: thanks to the ongoing corporate restructuring , it aims to improve engagement and increase the awareness of the historic brand.

AFI – Valori

The strength of the company’s heritage still finds its place in the values at the basis of the AFI philosophy: creativity and innovation merge in the sign that Alea has traced in the field of Italian shirts in the last 69 years.

Tradition meets modernity, making the brand still competitive on the market, also thanks to the new organizational and financial structure that has as its main goal the expansion and business development, so as to be able to seize the opportunities offered by the international market.

High quality materials, exclusivity of the product, extreme customization of details (from the fit to the countless possible combinations), expression of the attention given to the customer, combined with the continuous research of new technologies and unique design make the shirt Alea a garment of indisputable value.